Basics of E-Commerce [FbW]

Basic qualification [funding with education voucher]

Target group

People who have completed a commercial apprenticeship [e.g. salesperson; retail clerk] and/or have professional experience in sales/trade and are seeking employment subject to social insurance contributions in the e-commerce sector.

Goals

• Imparting theoretical and practical knowledge and skills in the field of e-commerce.
• Achieving basic qualifications in e-commerce to increase job market opportunities.
• Development of an individual [digital] application strategy and the necessary knowledge for the application process in the digital age

Content & Services

Introduction to the digital learning environment [8 UE]

Introduction to E-Commerce [80 UE]

• What is meant by Electronic Commerce
• Importance, structure and development of e-commerce
• Tasks of e-commerce
• Advantages and disadvantages of e-commerce
• Sales opportunities
• E-business business models [shop systems]
• Trends in e-commerce

Online sales channels [40 units]

• Own webshop
• Online sales platforms e.g. Ebay
• Shop systems from third-party providers

Webshops: Structure and basic activities [40 UE]

• Target group and individuality
• Layout and design
• Simple navigation, clear and intuitive
• Working with detailed product information
• Boost sales by placing product additions
• Ordering process
• Selection of payment options
• Search engine optimization
• Selection of different software solutions

Requirements for web shops [40 UE]

• Basic questions about technology
• Webshop functions for administration

Various sales channels [40 units]

• Differentiate and select online sales channels according to scope of services, performance, areas of application and cost-effectiveness
• Evaluate user behavior and derive conclusions for online sales

Introduction to the legal regulations [40 UE]

• General terms and conditions of business
• Information obligations
• Competition law
• Trademark protection, copyright
• Data protection

Online Marketing [40 UE]

• Online marketing tools
• Target group and product-specific online marketing strategies

Social Media [32 units]

• Social media strategies
• Social media in online marketing
• Social Media Types

E-commerce in different economic sectors [40 UE]

• Textile
• Electrical
• Games and software
• Shoes
• household goods

Control and key figures [20 UE]

• Importance of e-commerce analysis

Customer communication in online retail [40 UE]

• Communication channels
• Record and process customer requests
• target group-oriented, sales-promoting and situation-appropriate communication

Application coaching and training [40 UE]

• Career and labor market information
• Use of existing professional qualifications and previous experience
• Application strategy for internship acquisition
• Optimization of application documents

Basic digital skills [60 teaching units]

• Information and data literacy
• Ability to communicate and collaborate
• Creating digital content
• Knowledge of IT security
• Problem-solving skills

Internship [160 hours/ 4 weeks, alternatively for part-time: 100 hours/ 4 weeks]

• Application/deepening and practical testing of the acquired theoretical knowledge in a company.
• Matching job requirements and acquired skills
• Examination of the fit between participant and company for a possible takeover in subsequent employment subject to social insurance contributions

Duration & Course

Entry is by prior arrangement.

Duration / Scope:

• 560 teaching units of theory [14 weeks with 40 teaching units each], alternatively part-time [22 weeks and 2 days with 5 teaching units per day]
• 160-hour internship [4 weeks], alternatively part-time 100 hours [4 weeks]

Financial support

With a training voucher from the Employment Agency or the Jobcenter in Gießen