TQdigital - E-commerce specialist [Full-time | Part-time]

Step by step to a recognized professional qualification

The concept of partial qualification (TQ) offers you the opportunity for a skilled job. With TQ, recognized vocational training occupations are divided into individual, self-contained modules. You can qualify with just one module or with several. You will be trained in a varied learning environment. Here, you will alternate between live sessions in a virtual classroom and deepening your acquired skills on a learning platform. Online instructors convey theoretical content in short sequences, monitor your learning progress, and are available to answer your questions. Additional learning process facilitators provide on-site support and reflect on your practical learning experiences.

Target audience

Partial qualification is aimed at job seekers who want to further their qualifications and at skilled or unskilled employees in companies.

Entry requirements

• Language level B2, high learning motivation and ability to concentrate
• Basic knowledge or understanding in the commercial field
• Suitability will be assessed in a personal consultation.

Goals

• Teaching of theoretical and practical knowledge and skills in accordance with the chosen module.
• Achieving a self-contained, usable qualification with each module
• If you successfully complete all modules, you can register for the external examination with the relevant chamber.

Content & Services

TQ 1 Fundamentals of e-commerce including the creation of a webshop

Design of product ranges in online sales, support in procurement, knowledge and application of basics in setting up a webshop, development of product groups including layout

TQ 2 Contract Management

Initiation and processing of contracts in online sales, consideration of legal requirements such as GDPR, imprint, information obligations, regulations, etc., analysis of sales success

TQ 3: Product and Assortment Management

Contributing to the design of the product and service range in online sales, managing the online product range, planning seasonal promotions, planning target group-specific promotions

TQ 4: Digital Marketing and Communication

Recording and optimizing online sales using key performance indicators (KPIs), recording and evaluating value streams in online sales, and designing sales tools in online marketing, such as newsletters.

TQ 5: Future-oriented sales management

Implementation and evaluation of online marketing measures, selection of online sales channels and evaluation of their results, consideration of macroeconomic influences in online sales decisions.

TQ 6: Project Management

Implementation and evaluation of work-related projects, identification and analysis of user access, monitoring of advertisements, evaluation of results

Each module includes a theory phase [500 teaching units] as well as a practical training phase in companies in the region [at least 160 hours].

At the end of a TQ module, you will complete an individual competence assessment with a practical and a theoretical part.

Start dates

Further information can be found in the overview of start dates .

Financial support

The TQ module is an AZAV-approved training measure and can be funded via an education voucher from the Federal Employment Agency or your local job center. Employers and employees can also receive funding through the Federal Employment Agency under the Qualification Opportunities Act.