Self-marketing strategies for academics and senior employees

With its application training, the Bildungswerk der Hessischen Wirtschaft e. V. (Hessian Business Education Association) targets academics and senior employees, offering individual application coaching and advice, as well as support in developing self-marketing strategies.

Target group

The offer is aimed at job-seeking academics and senior employees.

Goals

The aim is to prepare participants for employment through application management and individual coaching.

Content & Services

• Overview of the current labor market
• Job search options
• Creation of an individual applicant profile
• Teaching current standards for written application documents
• Preparation and updating of application documents
• Development of self-marketing strategies
• Communication techniques, rhetoric
• Application-related communication training
• Assessment Center Basics
• Individual coaching

Duration & Course

The Bildungswerk der Hessischen Wirtschaft eV (Hessian Business Education Center) is conducting this project on behalf of the Marburg Employment Agency. Individual participation lasts two weeks.

Financial support

The measure is funded by the Marburg Employment Agency.